169 Must-Know Acronyms (What the hell does that acronym mean?)
Aug 02, 2021
Sales, Marketing, Sales Lead Management, some IT and some Curious Acronyms
ACV: Annual Contract Value
AE: Account Executive
AIDA: Attention/Awareness, Interest, Desire, Action
AMA: American Marketing Association
AM: Account Manager
AOV: Average order value
API: Application Programming Interface
AR: Augmented reality
ARPA: Average MRR (monthly recurring revenue) per Account
AI: Artifical Intelligence
ARR: Annual recurring revenue
ASP: Application Service Provider
B2B: Business-to-Business
B2C: Business To Consumer
B2C2B: Business-to-Consumer-to-Business
BAB: Before-After-Bridge
BANT: Budget-Authority-Need-Timeline
BD: Business development
BDR: Business Development Representative
BoFu: Bottom Of The Funnel
BR: Bounce rate
CAC: Customer Acquisition Cost
CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing
CASL: Canadian Anti-Spam Legislation
CCR: Customer Churn Rate
CLTV: Customer Lifetime Value
CLV: Customer Lifetime Value
CMO: Chief Marketing Officer
CMRR: Committed Monthly Recurring Revenue
CMS: Content Management System
COB: Close of Business
CoCA: Cost of Customer Acquisition
COS: Coined by HubSpot, a Content Optimization System
CPA: Cost Per Acquisition or Cost Per Action
CPC: Cost-per-Click
CPL: Cost-per-Lead
CPM: Cost Per Thousand
CPV: Cost per view (see also PPV)
CR: Conversion Rate
CRM: Customer Relationship Management
CRO: Conversion Rate Optimization
CTA: Call To Action
CTR: Click-through rate
CX: Customer experience
DM: Direct Mail, or Direct Message (Twitter)
BMA: Business Marketing Association+A46
DMP: Data management platform
DNS: Domain name system or Domain Name Server
DR: Direct response
ECPM: Effective CPM
EOB: End of Business
EPC: Earnings per click
EPM: Earnings per thousand
ESP: Email service provider
FAB: Features, Advantages, Benefits
FB: Facebook
FM: Field Marketing
FTP: File transfer protocol
FUD: Fear, Uncertainty, Doubt
GA: Google Analytics
HIPPO: Highest paid person's opinion
HTML: Hypertext Markup Language
ICP: Ideal Customer Profile
ILV: Inbound Lead Velocity
IM: Instant Messaging
IMAP: Internet Message Access Protocol
IP: Intellectual property (or 'Internet Protocol')
IPTV: Internet protocol television
ISP: Internet Service Provider
ISR: Inside Sales Representative
KPI: Key performance indicator
L2RM: Lead to revenue management
LAARC: Listen-Acknowledge-Assess-Respond-Confirm
LAIR: Listen-Acknowledge-Identify the objection-Reverse the objection
LDR: Lead Development Representative
LTV: Lifetime Value (of a customer)
LTV:CAC: Ratio of Lifetime Value to Customer Acquisition Cost
MI: Machine Intelligence
Ml: Machine Learning
MI: Marketing Intelligence
LVR: Lead Velocity Rate
MAP: Marketing Automation Platform
MLM: Multi-level marketing
MOM: Marketing Operations Management
MoFu: Middle Of The Funnel
MoM: Month on month or Month-over-month
MQL: Marketing Qualified Lead.
MQR: Marketing Qualification Representative
MRR: Monthly Recurring Revenue
MT: Modified Tweet
MTD: Month-to-Date
MVT: Multivariate testing
NPS: Net Promoter Score
OEM: Original equipment manufacturer
OKRs: Objectives and Key Results
OS: Operating system (sometimes also 'open source')
PICNIC: Problem in Chair Not in Computer
P&L: Profit and loss
PHP: PHP Hypertext Preprocessor
POS: Point of sale
PPC: Pay Per Click
PPL: Pay per lead
PPV: Pay per view
PR: Public Relations
PR: PageRank
PV: Page View
QA : Quality assurance
QoQ: Quarter-over-Quarter
QR Code: Quick Response Barcode
QS : Quality score
QSL: Qualified Sales Lead
QTD: Quarter-to-Date
RFI: Request for information
RFP: Request for proposal
ROI: Return On Investment
RON: Run of network
ROR: Ruby on Rails
ROS: Run of site
RSS: Really Simple Syndication
RT: Retweet
RTB: Real time bidding
RTD: Real time data
S2S: Server to server
SaaS: Software As A Service
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SERP: Search Engine Results Page
SLA: Service Level Agreement
SLMA: Sales Lead Management Association
SLM: Sales Lead Management
SM: Social media
SMB: Small-to-Medium Business
SME: Small / medium enterprise. (aka SMB = ‘business’)
SMM : Social media marketing
SMO: Social media optimization
SMP: Social media platform
SMS: Short message service
SOV: Share of voice
SOW: Statement of work
SPIN: Situation, Problem, Implication, Need
SQL: Sales qualified lead
SSL: Secure Sockets Layer
SSP: Supply-side platform
SWOT: Strengths, Weaknesses, Opportunities, Threats
TED: Tell me, Explain to me, Describe to me
TLD: Top level domain
ToFu: Top Of The Funnel
TM: Telemarketing
TSR: Telemarketing Service Representative
TOS: Terms of service
UCD: User-centric design
UGC: User-generated content
UI: User Interface
URL: Uniform Resource Locator
USP: Unique selling proposition
UV: Unique Visitor
UX: User experience
VM: Viral marketing
VOD: Video on demand
VoIP: Voice over Internet Protocol
WFH: Work from home
WIIFM: What’s In It For Me?
WOM: Word of Mouth
WOMM: Word of mouth marketing
WYSIWYG: What You See Is What You Get
XML: Extensible Markup Language
YOY: Year on year
YoY: Year-over-Year
YTD: Year to date
Know some more Marketing and Sales acronyms we can't do without? Let us know and we'll update this listing with your name. Please no more than three at a time!
