Tanmay Halaye May 22, 2019
The Global Marketing Automation Software Market Research Report Forecast 2019-2024: is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Market study provides comprehensive data which enhances the understanding, scope and application of this report.
The marketing automation software market was estimated at USD 5.10 billion in 2018 and is expected to be USD 14.15 billion in 2024, registering at a CAGR of 19.2% through the forecast period (2019-2024). Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
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Companies Mentioned are: Act-On Software Inc., Adobe Systems Incorporated, Hubspot Inc., IBM Corporation (Silverpop), Marketo Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Salesfusion, Inc., SAS SE, Teradata Corporation
Scope of the Report
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks, such as emails, social media, and other website actions.
Key Market Trends
E-mail Marketing Expected to be a Significant Application
China Expected to Witness Significant Growth
China is one of the digital marketing powerhouses. The country boasts of the world’s second-largest search advertising market and spends more on digital advertising than Japan, Indonesia, Australia, and South Korea, combined.
The country is transforming the way businesses think about their marketing strategy. Due to its massive scale and unique consumer behavior, the Chinese market has forced firms to be creative about their marketing strategies, which also applies to market automation.
In China, more than half (57.2%) of advertisement expenditure went toward the internet in 2017, implying that the digital marketing landscape is more competitive than ever. Moreover, social media platforms, such as Weibo, WeChat, and Tieba, and search engines (Baidu) have launched advertising products focusing on people, targeting to increase marketing performance. Around 66% of the country’s population uses WeChat, posing lucrative opportunities in the social media marketing sphere.
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Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), and market share and growth rate of Marketing Automation Software Market these regions, from 2018 to 2023 (forecast), covering
North America, Europe, China, Japan, Southeast Asia, India, North America (USA, Canada and Mexico) Europe (Germany, France, UK, Russia and Italy) Asia-Pacific(China, Japan, Korea, India and Southeast Asia) South America (Brazil, Argentina, Columbia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa).
Influence of the Marketing Automation Software market report:`
-Comprehensive assessment of all opportunities and risk in the market.
– Marketing Automation Software market recent innovations and major events.
-Detailed study of business strategies for growth of the market-leading players.
-Conclusive study about the growth plot of Marketing Automation Software market for forthcoming years.
-In-depth understanding of market-particular drivers, constraints and major micro markets.
-Favourable impression inside vital technological and market latest trends striking the market.
Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.
We Also Offer Customization on report based on specific client Requirement:
Free country Level analysis for any 5 countries of your choice.
Free Competitive analysis of any 5 key market players.
Free 40 analyst hours to cover any other data point
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