Telemarketing fails most often when it reports to the wrong person. As a tactical department, telemarketing measures its performance on an hour-by-hour basis. If it reports to the vice president of sales it usually fails. The VP of sales seldom takes the time to properly manage or oversee a successful telemarketing operation. Telemarketing needs a manager who is interested in details, understands hourly employees, and who can lead front line “customer contact” specialists with an understanding of the special needs of the telemarketing professional.
This is one of the growing number of management tips appearing on the SLMA Website under Resources, Articles, Management Tips
Got a 25 word or less managemen tip? Send it to [email protected] and we'll publish it under your name.
