DemandGen Radio - the pulse on modern marketing methods & technologies.
This is the newest streaming-live program from the Funnel Radio Channel.
David Lewis. CEO of DemandGen International and host of DemandGenRadio welcomes us to its biweekly DemandGen Radio. They bring top industry experts, thought leaders, authors, marketing technology firms, and senior marketing leaders from around the world to teach YOU the methods and technologies for high performance marketing.
In this inaugural episode, DemandGen Radio host David Lewis is joined by one of the founding fathers of Modern Marketing, Jon Miller, co-founder of Marketo and now the founder and CEO of Engagio an account-based marketing platform that orchestrates outbound interactions across departments and channels.
Jon and David discuss the genesis behind starting Engagio following Jon’s tremendous success as co-founder of Marketo and the current state of ABM.
Topics discussed in depth include:
1. The rationale for Engagio re-branding of ABM to Account Based Everything (ABE)
2. What does it take for a firm to be effective with ABM
3. The importance of aligning sales and marketing in an ABM strategy
4. Why fishing with a net isn't enough.
5. How to reach out to the right people at the right companies
6. Why all the hype this past year on Account Based Marketing (ABM)
Listen to DemandGenRadio streaming live, bi-weekly on Thursday at 9:30 am or listen to the replay here.
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Want to reach thousands of listeners a month for pennies per listener? Host your own streaming radio program on the Funnel Radio Channel. Join our expanding line-up of subject based shows. Contact the publisher Jim Obermayer at 360 933 1259.
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