This program is an authentic, unscripted, exchange of ideas which broadcast live on October 8th, 2015.
Increasing sales by 30% in 90 days is a bold statement and we asked Mike Hollison, CMO of InsideSales.com how it can be done. Of course following up all leads increases sales, but Inside Sales claims its self-learning engine drives predicative sales communications and engagement using Neuralytics®.
Some thoughts from the interview:
- Research shows it takes an average B2B company 38 hours to respond to an inquiry.
- Best practices is 5 minutes or less
- Average rep follow-up is 1.5 attempts
- It takes 6-9 attempt to bring closure
- Cadenace is everything
- Neuralytics® is a self-learning system learned from 88 billion sales interactions
- Case study results: a well known company had a 38% increase in closure
About Mick Hollison
Mick Hollison joined InsideSales.com in June 2013 with over 20 years of experience in technology marketing, product management and sales. Currently, Mick oversees all marketing efforts including public relations, content marketing, paid advertising and website conversion.
Previous to InsideSales.com, Mick spent 7 years at Citrix, a $2.6B company, recently serving as global vice president of marketing and strategy, leading integrated product marketing and strategy. He was responsible for integrated product messaging, solutions marketing, and marketing strategy and led the development of pricing, licensing and packaging across all Citrix product lines.
About Inside Sales
InsideSales.com offers the industry’s leading sales acceleration platform built on Neuralytics®, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, gamification and sales hiring. Customers: Over 2,000 • Employees: Over 700 • Locations: Worldwide headquarters in Provo, Utah, with European regional headquarters in Reading, UK; additional offices in San Mateo, California and Salt Lake City, Utah. In May 2015, the company announced its acquisition of C9 Inc., based in San Mateo, California, to extend its predictive capabilities from sales prospecting to sales forecasting for opportunities and accounts. And earlier in the year, the company hired top executive talent including Chief Customer Officer and President of Worldwide Sales Jim Steele and expanded its company footprint beyond U.S. borders into Europe. www.insidesales.com
This blog is supported by the generous sponsorship of VanillaSoft and GoldMine CRM Software.
