In this interview on CRM Radio, Trish Bertuzzi of  the Bridge Group takes us on a quick journey of things to consider when sales are in the dumper.

Bertuzzi talks about:

• A disease called Founderitis!
• The answer isn't always replacing the sales manager
• Are you selling aspirins and vitamins?
• Why crafting a vision for the customer is important
• There is a difference between sales methodology and sales process

About our Guest TRISH BERTUZZI, President & Chief Strategist

Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.

Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world.

About the Bridge Group

We specialize in building, expanding and optimizing inside sales strategies for smart technology companies. We help Sales & Marketing leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. Since 1998, we've worked with 300+ B2B clients, helping them increase productivity, drive higher conversion from leads to revenue and maximize Inside Sales success.  https://www.bridgegroupinc.com/who-we-are

Sponsor for this show:  Goldmine CRM

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