Funnel Radio Line-up Nov 9, 2021
Nov 09, 2021
9:30am DemanGen Radio with host, David Lewis @demandgendave
Guest: #33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
Jeff Rummer has been instrumental in helping Medtronic transform from a primarily sales driven culture to a balanced (and aligned) marketing and sales driven business. Jeff’s and his team’s responsibilities include the planning, execution and measurement of all integrated marketing campaigns and digital experiences along with managing and optimizing their marketing technology stack. In this episode, Jeff and I talk about what it takes to be an agent of change and several other insightful topics for you including:
- Jeff's quick rundown of his favorite DemandGen Radio podcasts and why
- What does it mean to be a marketing hero? Does Jeff feel like one given all the transformation that’s taken place at Medtronic?
- What advice would Jeff give his former self knowing what he knows now in marketing operations and change management?
- What is the reason for Medtronic’s expansion into ABM centric demand generation?
10:30 am SLMA Radio with host, James Obermayer @funnelradiolive
Guest: Justin Gray @jgraymatter @myleadmd
5 Most Important Things Justin Gray of LeadMD has Learned in Business and Life
11:00 am CRM Radio with host, James Obermayer @funnelradiolive
Guest: John Golden @johngoldenfrr
5 Most Important Things that John Golden of Pipeliner CRM has Learned in Business & Life
11:30 am Sales Pipeline Radio with host, Matt Heinz @heinzmarketing
Guest: Scott Salkin, Founder & CEO Allbound, Inc. @scottsalkin
Topic: Sales Enablement
