CMO Salary Update

May 17, 2021

This is a CMO update from January 2014. Milage varies. Lots of sources.

Considering the wealth and revenue a CMO creates we are always surprised at the compensation level. But then again not all CMO's are created equal. Not all know how to create revenue based on a company's sales forecast. Not all think their job is to create qualified prospects for the salespeople. And not all know that sales lead management is a process.

Payscale

Chief Marketing Officer (CMO) Salary

Average pay for Chief Marketing Officers in the United States is more than reasonable, with annual salaries pushing past the six-figure mark

($160K). Total incomes of Chief Marketing Officers incorporate potential for, in a few cases, more than $83K from bonuses and close to $56K from profit sharing; these performance components cause packages to range between $79K and $306K. Location is the biggest factor affecting pay for this group, followed by tenure. Job satisfaction for Chief Marketing Officers is high. Medical benefits are awarded to most, and more than half earn dental coverage. More than half of Chief Marketing Officers (63 percent) survey respondents are men. This snapshot results from replies to PayScale's salary survey.

National Salary Data

Salary $68,498 - $252,615

Bonus $5,000 - $83,059

Profit Sharing $98.63 - $55,752

Commission $9,863 - $30,965

Total Pay $79,199 - $306,414