You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute this cartoon as is with attribution!

Marketing is always on the hunt for something, maybe a new app, to create sales leads for a hungry salesforce.   But as we usually find out, there isn't one app to solve the problem.  It takes consistency of purpose, a solid plan, constant measurements and more than a CRM system to drive revenue.   It takes a constantly questioning marketing team to seek new qualified prospects from a variety of sources.   Those that believe email campaigns will source all of their qualified leads are usually left wanting.  It takes a combination of tactics to create interest and, solid content management.