From a marketing perspective, when it comes to leads (work with me a little here), ‘doing nothing’ means not having a lead management program in place (CRM and Marketing Automation), and not measuring the ROI for the leads you generate.
If you don’t get a firm grip on both of these areas (lead management and measuring ROI), you are slated to fail and to move from marketing job to marketing job every few years.
It is said, by whoever says these things, that 80% of B2B companies have a CRM system, and 15-20% have a marketing automation system. 45% or so measure some form of ROI for leads generated. So the tools are in place or available, it just takes a marketing manager’s gumption to pull the department together and ask, “If we do nothing to prove marketing’s ROI, what will happen?”
From this point forward, if you’ve asked and addressed the question, you will begin a journey made up of successful programs (and a few clunkers) which propel your company’s growth at a much faster rate than your competitors’.
It isn’t a guess that this will happen, it is a fact. So ask yourself, “What happens if we do nothing to prove the ROI for marketing?”
Thanks for such useful suggestion. Well Lead Management and ROI measurement are important aspects of lead generation process which should not be neglected. Along with lead generation lead management is also necessary.
Posted by: John (Vikas Sharma) | 03/21/2012 at 03:54 AM
Lead generation and measuring ROI go hand in hand . Every company should capitalize on maximizing the ROI which certainly can be achieved only if you keep monitoring the ROI . With the implementation of new CRM and Lead | ROI Monitoring systems , one must keep their focus on what is profitable and whats not.
Keep your marketing budget intact without monitoring ROI is foolishness .
Great informative Post no doubts . Thanks for this .
Posted by: Alex Cooper | 04/08/2021 at 03:49 PM