Welcome to the Sales Lead Management Association^SM where Marketing Automation is one of our main focuses.

What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:

Member Benefit - articles below are for our members. Remember, membership is free. members must login to view these articles:

MEMBERS ONLY ARTICLES ON THE TOPIC OF Marketing Automation:
►	(PDF) A Marekting Automation Guide to Sales & Marketing Alignment By Active Conversion
►	Leveraging Marketing Automation for Better Measurement By Jim Lenskold
►	Symptoms-Structure-Software-Solutions - by Glen S. Petersen
►	(PDF) 2011 B2B Marketing Automation Vendor Selection Report - Published by: Raab Associates, Inc., Courtesy of Neolane
►	(PDF) Lessons Digital – Trenches in the Sales 2.0/Marketing Automation - by Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group
►	(PDF) Building Use Cases for Implementing…in the Inquiry Generation Category - by Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group
►	Major Trends Pushing Marketing Automation Software-by Lauren Carlson, CRM Analyist at Software Advice
►	(PDF) Taming the Digital Herd-by John Foley
►	Using an Enterprise Marketing Automation Software System Increases Profitability-by Kristin Hambelton, Neolane
►	(PDF) Beyond Lead Flow: ENABLING SALES THROUGH MARKETING AUTOMATION-Submitted by Steve Woods for Eloqua
►	(PDF) Assessing Lead Source Effectiveness - Sales Benchmark Index
►	Truly Engaging: The New Era of Marketing -by Will Schnabel, Vice President and General Manager of International Markets, Silverpop
►	(PDF) Automating Demand Generation: The Power of "Factory Thinking" in Sales and Marketing How leading companies are using management techniques, traditionally applied to manufacturing, to optimize and accelerate the demand generation process. - Submitted by Steve Woods for Eloqua
►	(PDF) The Business Case for Integrated Demand Generation How B2B Marketers Deliver Measurable Results - Elevating Their Companies and Their Careers - Submitted by Steve Woods for Eloqua

View the full list of resources here >>

Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".

Marketing Automation Articles from the SLMA Blog:

Marketing Automation Headlines from our Membership and Around the Globe:

Sales Lead Management Association^SM Membership is Free!

The Sales Lead Management Association^SM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

• Want to learn more about sales lead management?  The sample "Resources" tab is the heart of the site with 2-3 new articles added each week.  Once you join you'll have access to all articles posted for our members.
• Need advice? Go to "Ask the Sales Lead Management Experts" to e-mail our industry experts with your questions.
• Want to contact someone on the Sales Lead Management Association Advisory Board? Go to the "About Us" section. 
• Need a speaker, go to the "Speaker’s Directory".
• There is a Book Store, (with a discount for members),  and Book Reviews.
• The monthly Sales Lead Management Newsletter has in-depth articles from our contributors and the Sales Lead Management Association^SM Blog has interesting entries from guest bloggers.
• Professional Development Courses?  Click on Professional Development and consider the professional courses for marketing management.

Regards,

Sales Lead Management Association^SM