SLMA Radio Replay: Edge ideas for Marketing Management
SLMALive: Internet Radio for at-work Listeners
Do you have something to talk about? Is your company THE expert on your topic or industry? Use SLMALive's internet radio network to reach decision makers cost effectively.
SLMALive is an online B2B radio network that gives companies the opportunity to produce their own shows and native commercials to help increase their authority as experts. SLMALive shows are a content creation machine for the program hosts. They do this through customer interviews, panel discussions, rants and case study interviews.
You can use your 30-minute SLMALive internet radio program to repurpose content for blogs, newsletters, white papers, testimonials, website content, YouTube, Google +, home page (player with program lists), email blasts, interviews, articles, webinars, transcripts, tweets, and text or voice snippets taken from the program recording. You can even syndicate your program to other sites. This is hot.
Learn more here about how you can have your own show on the SLMALive network. Call Ron Goodman T. 510.471.3874, C.510.708.1276.
John Golden, author of Social UpheavalHow to Win @ Social Selling, former CEO and president of Huthwaite, and currently president of Focused Revenue Results, will be interview by SLMA Radio host Jim Obermayer to discuss his latest work Social Upheaval.
Shows from the past month:
If I had a nickel - Webmaster Transitions: Pleading Ignorance Doesn't Fly
This is the first in a series with SLMA Director, Susan Finch along with her cohost, Stephan Hovnanian It used to be that you would have "the guy" and he would hold the keys. Uh, BAD IDEA. It's YOUR presence, YOUR domain, YOUR email, YOUR BRAND. Learn from them and their featured guest, Ma'Anna Stephenson about preparing, and what you should know. There is even a gift at the end.
The Barriers Salespeople Face in Following-Up Sales Leads
Richards Brock is interviewed by SLMA Radio host Jim Obermayer as they discuss the increasing difficulty of salespeople being able to have meaningful discussions with inquirers. Are salespeople marginalized as the buyer becomes easily educated about products without the benefits of a salesperson? How does the salesperson stay germane in a game where the buyer is often evasive and dishonest about their intent?
10 steps to optimize your b2b email marketing database
Host Jim Obermayer interviews Frank Jamieson, president of Applied DM Research. Databases have always been important, but in this interview, Frank discusses the ten steps that marketers can use to optimize their email marketing databases. Remember, the database is 40-60% of an email blasts success. Optimize your database and watch the return climb 40-60%.
REPLAY: In This 25 minute discussion, Jim Obermayer gets Velocify CEO Nick Hedges opinion as to why sales lead follow-up is so dismal, and why sales manager's appear to not take responsibility in making it happen.
Host Jim Obermayer discusses with Tony Tissot, director of Marketing at eTrigue, how to extract the most qualified prospects from the masses of inquiries that most companies create. When salespeople are surveyed they always say, " I want more leads." Three months later they say, "You misunderstood me, I want more qualified leads." Tony is going to share how this is done.
SLMA Radio host Jim Obermayer chats Justin Shriber, VP of Products of C9, the predicative analytics company. It really comes down to a twist to that well-known saying "What you don't know can hurt you."
SLMA Radio Show: Edgy Lead Gen Ideas for Marketing Managers
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