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This is the 5^th in a series of interviews with industry leaders about artificial intelligence’s impact on the marketing departments headcount. 

Our questions for Matt Heinz, founder of Heinz Marketing explore the uses of AI and the impact it has to create or eliminate jobs and job functions in marketing.  The host is Jim Obermayer

It’s often easy to think of artificial intelligence (AI) in only the most fantastic terms - to imagine something closer to Rosie, The Jetsons’ robot maid, than, say, the hardware in your phone. But the truth of it is far simpler, and indeed, far closer to home; AI has already colored our lives in all kinds of ways, creeping into the apps we use, the devices we own, and for some (in the case of Teslas, certainly) even the cars we drive. It’s how we know what to watch (Netflix), and where to turn when we’ve lost our way (Siri). But what might it mean for the everyday marketer? Should marketers see AI as a windfall (an opportunity, helping them meet their objectives and revenue goals?), or their eventual downfall (what replaces them down the line)?

Listen while you work: 

Witnessing the birth of Content Intelligence

There are two theories marketing management  is grappling with:

1. Content Management is king
2. Artificial Intelligence (Machine Learning) is changing the way we market and sell

This is a first in series of interviews from industry leaders as they look at the future of AI and how it will affect headcount in marketing departments.   Listen to Michelle Huff from Act-On Software.

Listen while you work:

These ideas and technologies such as Artificial Intelligence move over us in waves, some burn out and some keep coming.  AI has been coming on for 65 years, but as a true

No doubt there is sensational change coming in a tsunami-like fashion to sales and marketing departments in both B2B and B2C companies.  These marketing and sales environments are especially under pressure because as technology gallops ahead, the companies that adapt to change will survive, while those that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.  And the driver of this change is Business Intelligence (BI).

Why it’s important

 “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”

James Obermayer

Yes, fears of change have been expressed before, but none are as urgently as those occurring in today’s marketplaces.   The