How to Avoid CRM's Most Costly Mistakes: A White Paper

It is said that 90% of the B2B companies have a CRM system.  

And yet:

• From 20% to two thirds either fail or fail to live up to expectations.“Three Reasons CRM Fails”  By Rick Cook - See more. 
• Jonathan Prezant in July 17, 2021 DM News said 63% of CRM Initiatives Fail.  
• CRM Quality Data – Why 80% of CRM Implementations Fail to Meet Expectations - See more  
• Why CRM Fails – Don’t Blame the Software!
  February 20, 2022 by Rob Urbanowicz, Socius

Do you detect a pattern here?  Maybe this white paper can take the failure rate down a notch or two. 

White Paper Title:  What is CRM and How to Avoid the 5 Most Common Mistakes

Published by: GoldMine

Download Link

Length: 9 Pages

Highlights: 

This white paper reminds us that CRM touches every business unit and that all business segments within a company are affected and may benefit from the CRM platform.   It is said that 90% of the B2B companies have a CRM system.   

As the GM for GoldMIne, Paul Petersen reminds people that CRM is not only important but,

“CRM is not only important, but it’s even more important to get it right.”

Paul Petersen, GM GoldMine

While I list the five mistakes, you’ll best read them in depth to understand the how behind the why. 

The mistakes are:

1. Jumping in without a plan.
2. Trying to Do Everything (Feature Overload)
3. Installing CRM without Training People
4. Not asking for Vendor Assistance
5. Lack of end User Value

The white paper is short but concise. 

Recommended for: 

• C-Level General
• VP Sales
• VP Marketing
• Director of Marketing
• Marketing Operations
• Lead Generation
• MarCom

The paper has recommendations.

Download Link

 Disclaimer:  This review was conducted independently without the advice or consent of the publisher.    GoldMIne is an SLMA Sponsor.

Note:  If you would like your research or e-book reviewed, you may submit it to: [email protected].  There is no guarantee it will be reviewed.  You may not be given notice if it is reviewed.  If you would like to submit artwork for the cover of the work along with a copy of the work, you may do so.  Members and non-members, sponsors and non-sponsors are welcomed to submit work for review.  Sponsors are given priority for white paper reviews.

This blog is supported by the generous sponsorship of ClickPoint Software, OMI - Outward Media, VanillaSoft and Goldmine CRM Software

 

Related articles

CRM Still a Driving Force for Business Success

Unscripted: How Inside Sales Departments are Being Shaped by Queue-Based Sales Lead Management

Paul Petersen of Goldmine CRM said, "Leads are like house guests they don't get better with age."

White Paper: Get Better Leads

Sales Lead Management Assn. Opens Buyers Guide