Title: Solve the Sales & Marketing Debate: Get better Leads
Published by: ExceedSales
Author: Elisa Ciaramentaro
SLMA Score: 5 out of 5.
Length: 27 Pages
Highlights:
Ms. Ciaramentaro sets the premise with introduction entitled “The Debate,” which she says is deep seated in the blame game and that the purpose of the guide is to solve the lead-quality conflict. The paper explores the issues in 7 areas.
- Executive Resolution
- Make Expectations Realistic
- Have a clear Reporting Structure
- Plan to Succeed
- Use Lead Definitions.
- Compensate to Motivate
- Balance your Process.
There are “In Summary” paragraphs following each section that is easy to follow. The seven areas on the surface seem simplistic and obvious, but are not easy to implement once tackled. Unlike some papers that only state the problem, Ms. Ciaramentaro states what to do about it in the conclusion. I would ,like to see here expand this section as she clearly knows the subject matter.
Recommended for:
- C-Level General
- VP Sales
- VP Marketing
- Director of Marketing
- Marketing Operations
- Lead Generation
- Digital Content
- MarCom
- Salespeople
Disclaimer: This review was conducted independently without the advice or consent of the publisher.
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