In our show last week, Traci Whetzel the Director of CRM at Concept Services, outlines how to avoid CRM failure. (DM News said that 63% of the CRM Initiatives Fail).
During the interview Traci talks about: three of the biggest reasons CRM systems fail and what can be done to avoid it. She covers:
- Lack of buy-in from upper management and the consequences for everyone.
- Lack of benefit realization by the sales reps, they don’t see a value add to using it.
- Lack of a sales process (stages) and no key performance indicators.
About Traci Wetzel
Traci Whetzel, Director – CRM, began her career with Concept Services as a BDM, and during her tenure she has held a multitude of roles within the organization. Traci is a strategic and process driven manager with a passion for sales process design, results, CRM and all things technical.
Traci has over a decade of experience working with and implementing various CRM solutions. She is an inspiring person to work with on both a personal and professional level because of her knowledge, optimism and “can-do” attitude. Traci is a great representation of our company’s spirit of an optimal blend of hard work and fun, which she displays on a daily basis to her employees and customers.
About Concept Services
We also offer services for Driver Recruitment, CRM Development & Implementation and others. In addition, Concept Services has a dedicated CRM Division that is a Certified salesforce.com Implementation Partner, which assists companies with the design, implementation and management of their salesforce.com instance. www.conceptservicesltd.com Ph: 330-336-2571
This blog is supported by the generous sponsorships of Clickpoint Software, VanillaSoft and GoldMine CRM Software.
