The SLMA is interested in the response to this survey conducted by one of our sponsors, the Spear Marketing Group. The results will be shared with respondents. Please take the survey.
According to one industry report*, up to 75 percent of marketing automation users are underutilizing their software. Is your company one of those failing to get the most from your marketing automation investment?
w you can find out. Take a 5-minute online survey and rank your usage of marketing automation on 33 separate, multiple choice criteria -- including reporting, lead nurturing, forms and landing pages, lead scoring, and data hygiene. Anyone who uses marketing automation -- not just marketing ops specialists -- is free to respond.
Once you complete the survey, you'll receive an instant "grade" reflecting how your company ranks against B2B best practice standards. Plus you'll gain access to an online summary of how other marketers answered the same questions, so you can gauge how you stack up in specific areas.
Then, in the next few months, we'll send you a complete report showing cumulative survey results, along with expert analysis. Be one of the first 100 marketers to respond and become eligible to receive a free smart watch ($199 value).
Learn where your use of marketing automation falls short. Take the survey now.
*Source: Gleanster.
© 2014 Spear Marketing Group
