Do you want to be the expert and a thought-leader in your industry? If the answer is yes, you can use SLMALive's B2B internet radio network to host your own radio program! Your program will reach thousands of decision makers more cost effectively than virtually any other lead generation tactic.
You can also have commercials on other programs to influence thousands of listeners/pre-buyers per month. The program will reach listeners at work, through your website, by subscriptions to iTunes, via your blog, or newsletter, and even through an email blast. The cost per listener from these combined sources can be $.45 cents to a $1 per listener.
SLMALive is an internet radio channel dedicated to broadcasting programs devoted to the subjects of marketing, sales and vertical industry subjects. The programs on our network create multiple reusable content for the program owners.
Internet Radio is Different
Internet Radio Reinforces your Brand
You can name the program after you or your company. Or you can invite a broader audience by naming it after the industry. If you sell exhibits, which is better? ABC Exhibits Radio or Trade Shows Today Radio? Be creative.
Click here to hear about SLMA Live your sales and marketing network.
Sample Program
Network Lineup:
10:00 - 10:28: SLMA Radio: Edgy Ideas for Marketing Managers
10:30 - 10:58: SLMA Radio: Enlightening Sales Management
Interviews
11:00 - 11:28: MSP Radio Brought to you by Continuum
11:30 - 11:58: Leadspace Radio
12:00 - 12:58:Talent Talk with Chris Dyer
1:00 - 1:28: Branding Business with RiechesBaird
5:00 - 6:00: REPLAY: Edgy Ideas for Marketing Managers
The SLMALive network targets three audiences:
1. At work listeners (Marketing and Sales People)
2. Post-Show consumers of content (see list below) that are on your site and the sites of guests.
2. iTunes subcribers
Internet Radio Creates Reusebale Content
75% of the benefit of your show is the creation of content for the content hungry pre-buyer. These people may not have raised their hands and revealed themselves to you. They are not yet a lead, but they want to know more about you and the industry. You gain credibility with each program. Offering this content in an easy-to-access manner drives up listeners week by week. Your radio program has listeners, you reuse the content in a dozen ways and get more listeners.
Length: 30 minutes in length (25 minute broadcast times).
Expand the impact of your SLMALive Internet Radio content:
- Distribute radio content as replays
- Show program content on your website home page (player with program list)
- Make radio content available on your blog with a player (blogs that talk!)
- Mine content for eMail blast subjects
- Leverage radio shows as eMail promotions
- YouTube – Converted or initially created as an HOA/YouTube Live Event
- Use radio interviews as a basis for white papers, etc.
- Transcripts of your radio show content are the baiss or:
- Articles
- Extracting quotes for testimonials
- White papers
- Books
- Blog entries
- Website copy
- Newsletters
- Book copy
Produced by SLMALive:
We have the equipment, the streaming channels, professional announcer, and six years of experience in producing internet radio programs. Programs can be produced in studio, or via Skype into the studio, and streamed out on the internet (most programs). You can be in your office, a trade show floor, or any place in the world and your guest can be in their office anywhere in the world.
Call Ron Goodman for a media kit or fill out this form. T. 510.471.3874, C.510.708.1276.
