SLMA Interviews Tony Tissot, Senior Director of Marketing at eTrique.
The host of SLMA Radio, Jim Obermayer asked Tony about the “marketing automation fear factor” that seems to grip marketing management that is considering marketing automation. Obermayer asked how eTrique helps companies justify the cost for marketing automation. Plus, SLMA Radio wants the inside story of how eTrique increased one company’s web visits by 64%. Hype or reality? Tune in to hear for yourself.
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Some highlights include:
Why should every company consider marketing automation?
"It's an ambiguous term, difficult to define.
It's using software to automate the types of marketing tasks that you are probably doing now. If you are using outbound email campaigns, tracking analytics, social media, and communicating with sales about the kinds of messages you want in the outbound marketing more than likely you'll do an outstanding job when you start to automate those processes. You need to be good about the fundamentals about marketing and in good communications with sales as to what your goals are and what consistutes sales ready leads to get great success. If these are not true, automation won't really help.
Gathering this information allows sales to engage with prospects with greater success.
Goal is to help automate the things that let you engage with prospects, identifying, qualifying, targeting to build automated sets of communication to those folks."
About Tony Tissot
Tony Tissot (@TonyTissot) is in marketing at marketing automation leader eTrigue (@eTrigue). After racking up two million miles as a senior marketing leader at a global 50 company, Tony opted to dive into the world of startups 11 years ago. All have succeeded, including an IPO and two acquisitions.
In 2003 Tony began deploying early marketing automation systems for his marketing teams. He considers them a valuable force-multiplier and a necessary tool for short-staffed marketing and inside sales teams, as well as for large organizations looking to run sophisticated marketing campaigns for generating qualified leads. Tony started his career wearing a tool belt (without exposing anything obnoxious), but was pulled into sales and marketing because he loved discussing how technology works. Tony also plays rockabilly drums with Los High Tops (@LosHighTops), and now tries to avoid flying in aircraft with more than 4 seats.
