Benjamin Franklin said this about 225 years ago and it is still fresh today. I just didn’t realize how much insight Ben had into marketing. With all of the talk we have heard about CRM for 20 plus years and the progress marketing automation has made for the last ten years, most marketing managers are still not walking the talk when it comes to measuring ROI for marketing lead generation. 
James Lenskold the author of Marketing ROI certainly nailed it when he taught marketers how to stop talking about marketing ROI and start proving it. I am sure every marketer would like to hear “Well done" instead of just well said.
The "Ben Franklins" on the right are just a reminder of the payoff if marketing ROI is done right.
Does anyone care to share their own success story about proving ROI?
