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Laura Carlson in her blog Software Advice was really taken by Carlos Hidalgo (three times elected to SLMA's 50 most Influential list in 09,10 & 11) CEO of the Annunitas Group and Executive Director of the Marketing Automation Institiute, in his video entitled, "What's the Difference Between Demand Generation and Lead Management."
Don't take this too lightly as many people still don't understand the differences and similarities. Pass it along to junior marketers as well as senior management.
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James W. Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees). 
Nominees came from many diverse disciplines including CRM Software and Marketing Automation Software to telemarketing qualification companies and publishing. Obermayer said, "People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management.”
Susan Campanale, VP of Marketing for the SLMA said, ”These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation.”The list of the Most Influential People in Sales Lead Management in 2011 follows in the order of most votes received.
The recipients are:
Laura McGuire - Saligent dba SmartTracks www.smarttracks.com
Jeff Pedowitz - The Pedowitz Group www.pedowitzgroup.com
Steve Woods - Eloqua www.eloqua.com
Jill Konrath - Jill Konrath www.jillkonrath.com
Joe Payne - Eloqua www.eloqua.com
Alex Shootman - Eloqua www.eloqua.com
Maria Pergolino - Marketo www.marketo.com
Jeanne Hopkins - HubSpot www.HubSpot.com
Mac McIntosh - Mac McIntosh Inc. www.sales-lead-experts.com
Debbie Qaqish - The Pedowitz Group www.pedowitzgroup.com
Phil Fernandez - Marketo www.marketo.com
Dan McDade - PointClear www.pointclear.com
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When salespeople are polled and asked what they need most, the answer is always the same: qualified leads. Qualified leads doesn't just mean answers to need, desire, budget and authority. A qualified lead means they are in the market to buy. If you can deliver that as a marketer, everything else will be handled by a professional salesperson.
To see more cartoons from our Humor Relations Department, all provided by CartoonLink, go to the SLMA site.
If you're not a member of the Sales Lead Management Association, join now. Join SLMA
The marketing and sales cartoon is sponsored by PRowrite.
Focused on responsive, results-oriented public relations consulting, writing, and editing, PRowrite Public Relations serves business marketers in a variety of industries, including:
High Technology
Call PRowrite 775-267-9232 Ask for Christel Hall.
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