Some companies think that by getting a bigger box they can solve the sales lead management problem. A bigger box for some may be more active sheets on a spreadsheet or a word table. Neither
of which is easy to use, beloved by the salespeople, allows an ROI calculation by product, sales rep, or lead source. Neither of which is considered lead management. Not to mention the ability to nurture inquiries until they are ready to buy. If you're considering a "bigger box" get the best CRM system you can afford and don't forget adding marketing automation. With these tools sales from leads can increase 300-400%.
The SLMA will publish new humor about all aspects of sales lead management every few weeks from Stu Heinecke of CartoonLink. The cartoon this week is sponsored by VanillaSoft and PointClear.
