The top of the program is dedicated to news events that pertain to sales lead management. During the following 45 minutes radio host Will Crist interviews Marge Murphy CEO of Acadia Lead Management and Mark Friedman the president of the Velos Group and the EVP of the Sales Lead Management Association.
Past guests include Joe Payne, CEO of Eloqua, Mac McIntosh the sales lead expert, Gary Slack CEO of Slack Barshinger, Phil Fernandez, CEO of Marketo, Dan McDade CEO of PointClear, Dan Rogers, CEO of AdTrack, Mari Anne Vanella CEO of The Vanella Group, Fred Yee CEO of ActiveConverion, Andy Brownell CMO of LeadMaster and Marge Bieler President of Rare Agent.
Questions for Marge Murphy include:
1. What are the biggest marketing mistakes a typical marketing manager makes in B2B?
2. If you could give one piece of advice to a company president with failing sales what would it be?
3. You mention on your web site, "Optimizing the sales channel," what do you mean by that?
4. What is your definition of a sales lead?
We will ask Mark Friedman about:
1. Last year you sponsored some research with the SLMA, what was your biggest surprise in the research?
2. What is the single biggest error companies make in choosing a CRM system?
3. Who makes the error? Sales managers, marketing managers or the company president?
4. There are always a lot of questions about what people are doing wrong, tell me about some of the results of one your clients who have done it right in CRM?
Tune in tonight at SLMA Radio , click on Listen Live.
