Listen to guests Gary Slack, CEO of Slack Barshnger and Chairman of the Business Marketing Association, and Andy Brownell, CMO of LeadMaster and Russ King CEO of LeadMaster talk about their companies, use of Twitter (a client of Slack Barshinger) and the future of inquiry management.
Some of the questions included:
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Some of the questions included:
- What is the biggest benefit of Lead Scoring?
- What is the best business advice you have gotten and who gave it to you?
- How does LeadMaster approach the subject of Lead Aging? Tell us about your lead aging report.
- The VP of Sales and Marketing of a failing company has come to you for advice. No one is making quota. What can you say to her?
- A company president approaches you and says sales are off 20%, profits down to zero. He has no CRM system and 20 salespeople who sell direct to doctors offices. What should he do?
- What is your definition of Lead Management?
- What is the agency’s philosophy about qualifying sales inquiries prior to distributing them to the sales channel?
- What advice can you give marketing managers about proving the ROI for their lead generation programs? How do they tackle it?
- Talk about LinkedIn for lead generation and use by sales people
- How do you encourage the members of the BMA to measure their marketing lead generation programs?
