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July 2009

Top of the News

Sales Lead Management AssociationSM July 2009 Newsletter
In this Issue:

SUBMITTED ARTICLES:

 

SLMA Needs Subject Matter Experts

These experts can be vendors or end users. The criteria is that you contribute at least one article or white paper to the articles section of the SLMA site.  You must be recognized in some manner as an expert in some form of inquiry management. Please send requests to be considered a subject matter expert to [email protected]

Please list: 
►Area of expertise.  If you don't see a category, suggest a new one.
Number of years in the area of expertise. 
Name, Title, Company Affiliation, Address, E-mail address. 
Send a 100 word biography.
If you have written articles, speak on the subject of inquiry management or written books on related subjects, please put these qualifications in your request.

CRM Experts needed!

 

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FREE COPY: Get Back to Work Faster: The Ultimate Job Seekers Guide for Professionals

By Jill Konrath

Cover of Get Back to Work FasterIt all starts with my new book, Get Back to Work Faster: The Ultimate Job Seekers Guide for Professionals. It'll be out in paperback this fall. However, I know people can't wait! They need jobs now. So ... we're giving it away as a f-r-e-e downloadable PDF file. Click here to get your pre-publication copy of Get Back to Work Faster now.
In this 170+ page book, job seekers will discover how to:

  • Identify and pursue income-producing opportunities.
  • Land new positions that play to their strengths.
  • Become a "must hire" candidate, without any competitors.
  • ... and much more!

Best of all, these job creation strategies keep individuals feeling vital, productive and sharp during this challenging time - which is important too!

Help us make a difference. Because of our sincere desire to positively impact as many people as we can, we're giving away the book. We also have a series of complimentary webinars (see list below) scheduled, featuring top experts on these job creation strategies.

 So if you could please help us spread the word:

  • Forward a copy of this email to your job seeking friends, colleagues & family members.
  • If you know of any job hunters' support groups in your community or church, let them know about GetBacktoWorkFaster.com. Invite them to post it on job boards.
  • Write about it on your blog. Tweet about it. Share it with your LinkedIn colleagues. Post info about the free book & webinars on your website. Digg it!

Join us today in helping job seekers "get back to work faster." Thanks for your support!

Jill Konrath, CEO | Selling to Big Companies
Founder, Get Back to Work Faster Initiative.

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Lead Management 101

By Lisa Cramer, LeadLife Solutions

When your solution is expensive and the sales cycle is long, it is essential that you find ways to help your sales channels be more productive. Providing them with highly qualified leads when the prospect is ready to talk to sales helps move the sales activity from prospecting to selling. The key is making sure that the lead is truly qualified. There is no substitute for a live discussion with a highly skilled teleprospecting manager to insure that the prospect is ready to talk to your sales person.

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Lisa CramerABOUT THE AUTHOR:

 

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software that generates, scores, and nurtures leads for B2B marketers.

 

For more information on lead management call 1-800-680-6292.

 


 

Read the full story >>.

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World-Wide Membership Continues to Grow

Interesting information about SLMA members

By James Obermayer, President, SLMA

Membership is approaching 1500 after being formed in October of 2007.   Titles of members remain skewed toward senior management. 

The SLMA Web site is visited by thousands of professionals every month. Since our site launch in Oct '07, people from over 100 countries have visited the SLMA site.  We have had over 34,700 unique visitors with over 144,121 page views. In addition, we have had 55,852 total visitors plus the Linkedin Group has 847 members.

 

 

 

A sampling from the new membership of the last two weeks shows people from all over the world. People from these companies have joined in the past few weeks.

Jeddah, Saudi Arabia
Chamblee, GA
San Jose, CA
Rancho Santa Margarita, CA
Woburn, MA
Bangalore, India
Middlefield, OH
Boston, MA
Cleveland Heights, OH
 Dartford, Kent, UK
Harrisville, RI
Sydney, Australia
Brenda, Noord Bradant, Netherlands
Port Klang, Selangor Parul Ehsan, Malaysia
Dundee, UK
Karlsruhe, Baden-Württemberg, Germany

The most popular surnames are:

14 Smiths
8 Browns
8 Lees
6 Johnsons
5 Campbells

Aljazira Bank
DemandROMI
Executive Forums
Liberty Mutual
Masco RCG
The MarketFarm
Microsoft
Plus/2
Redhat
Strikeforce Sales
Sage
SalesForce
Thinksoft Global Services
Titan Sales Leads
Screen Vision
The Prime Objective
Yellow Spring

 

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The Power of the Marketing Pyramid

by John Doerr, President of Wellesley Hills Group
“All animals are equal but some animals are more equal than others."
- George Orwell, Animal Farm 1956

Imagine this scenario: you are at a professional services firm that has just come off a fairly good year of growing revenue and profits. You want to continue this growth going into the coming year and have decided you are finally going to take some of these profits and invest in marketing. You have accumulated a list of 1,000 clients, former clients, and prospects to target. Everyone turns to you and asks,"Well, how are we going to invest our hard-earned profits?"

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John DoerrABOUT THE AUTHOR:

John Doerr is President of Wellesley Hills Group, a consulting and marketing services firm that helps professional service companies to grow, and Founder of RainToday.com, the premier online content site for insight, advice, and tools for growing a service business.

 

John can be reached at [email protected].

 

 

 

 

Read the full article

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NEW SPONSORS

We'd like to welcome our new sponsors:

AppliedDM Research
Applied DM Research, Inc.

Applied DM Research does target marketing research to improve the accuracy and productivity of direct mail, email, and telemarketing programs. We believe that target marketing accuracy is the foundation of successful marketing programs.

Learn more about Applied DM Research, Inc. >>

 

PointClear logo
PointClear, LLC

Services:
Lead generation, qualification and prospect nurturing- Event support- Data segmentation and management

Learn more about PointClear >>

 

eti Sales Support logo
eti Sales Support

Whether you're just beginning to grow your business or have to manage a national or global expanding business, we have the services, resources and experience to meet your needs!

LEARN MORE ABOUT eti Sales Support >>

Please visit their sites to learn more about these companies.

NEW SPEAKERS

Thank you to the following people who have signed up to become part of our speakers bureau resource.

Mark FriedmanCarlos Hidalgo - Partner, The Annuitas Group

Carlos Hidalgo is a partner with The Annuitas Group. a firm that helps companies maximize their return on sales and marketing investment.

Prior to The Annuitas Group, Hidalgo was responsible for overseeing the SMB marketing at BMC Software. In this role, Hidalgo was responsible for all aspects of marketing and customer relations for the SMB line of products including creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities.

Get to know Carlos better here >>

 


Dan McDade, PointClear, LLC

Dan McDadeDan McDade founded PointClear in 1999 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.

Prior to starting PointClear, Dan served as president of UST, The Business Marketing Group, a high-tech B2B marketing services firm. The company grew over 500% during his tenure. Dan and his team provided consulting services to leading technology companies including Sun Microsystems, Texas Instruments, Oracle and SAP.

Get to know Dan McDade better here >>

You can see the rest of our speakers here.

SUBSCRIBE TO OUR FREE NEWSLETTER >>

 

Smart Telesales for Technology Companies - learn more about The Vanella Group
Velocify offer
Vanilla Soft - Lead Management for Inside Sales Teams - Try us free.  The power of simplicity.
Lead Management and Lead Distribution from ClickPoint Software
Software Reviews
Link to inside sales
Rain Group. Learn more here.
Managing Sales Leads
"Turning Cold Prospects into
Hot Customers"
by James Obermayer
Managing Sales Leads
What the experts are saying.
SLMA Sponsors

 

 

View Newsletter Archives

 

Subscribe to the Sales Lead Management AssociationSM Blog

Since we posted the first Blog entry the reception has been great.  We have discussed how Marketers are the Builders of Wealth, Sales Lead Management Week, and how Closed Loop Lead Management Systems = Lead Quality and Lead Management (guest author Danny Head from Avaya). 

When you subscribe to the Sales Lead Management Blog, you get immediate e-mail notification of new article postings. The SLMA Blog allows you to respond to posted articles with your thoughts, opinions, and comments - anytime, day or night!

Best of all - it's Free!

Visit the Sales Lead Management AssociationSM Blog now.

Blogs We Like
VanillaSoft
ViewPoint|The Truth About lead Generation
NewLeads Blog
B2B Lead Generation Blog
SmartLead Blog
MarketBright
B2B Marketing Blog
Customer Experience Matrix
Direct Connections
eti Sales Support
Mac McIntosh's Sales Lead Insights
Marketing and Strategy Innovation Blog
MarketingProfs Daily Fix
MPM Toolkit
Sales and Sales Management Blog
Sales Leakage Consulting
Sales Performance Improvement Forum
Selling to Big Companies
The Complex System
The Innovative Marketer

Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Critical Mass for Business
WRMR Revenue Market Radio
CEO Hour
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SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

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