Carlos Hidalgo - Partner, The Annuitas Group

Carlos Hidalgo is a partner with The Annuitas Group. a firm that helps companies maximize their return on sales and marketing investment.

Prior to The Annuitas Group, Hidalgo was responsible for overseeing the SMB marketing at BMC Software. In this role, Hidalgo was responsible for all aspects of marketing and customer relations for the SMB line of products including creation of strategic messaging, go-to-market strategies, management of all customer communications and demand generation activities.

While at BMC, Hidalgo also held the role of managing the Direct Marketing and Marketing best practices & process team at BMC.  In this role Hidalgo was responsible for implementing global marketing best practices, processes and ensuring all global direct marketing needs were being met.

Prior to his role at BMC Software, Hidalgo held a similar role at McAfee, Inc..  He has also held various positions at Staffware, a business process management company, and Bertram, McKee & Associates an independent marketing firm and was instrumental in delivering strategic marketing, lead management, generation and database development programs for Microsoft, IBM, HP and Avnet.

Hidalgo received his bachelor's degree in business communications from Cedarville University in Ohio.

Writing and speaking qualification highlights

• Podcast: One Size Does Not Fit All, TalkBMC 2005
• Panelist: Forrester Marketing Boot Camp 2006
• Article: One Size Does Not Fit All, Business Management
• Presenter: What is Lead Management, First Tech Direct (Microsoft), 2007
• Presenter: Client Case Study, Silverpop/Vtrenz Partner Conference, 2007
• Presenter: Closed Loop Marketing and Sales Process, Bridging the Gap Webinar, 2008
• Article:  Interview with Vtrenz, Vtrenz Blog, 2008
• In addition, The Annuitas Group produces a monthly enewsletter, and keeps a blog on Lead Management and Marketing Automation issues

Area of expertise: 

• Lead Management,
• Lead Qualification,
• Lead Nurturing,
• Marketing/Sales Integration,
• Marketing Automation

Number of years in the area of expertise:  10+ Years.