Have you ventured into Google+ yet or are you saying, "ONE more Social Media venue? Are you kidding me?" It gets better - with Google+ swallowing up YouTube and GoogleHangouts you can hit them from all angles with very little effort.
If you use YouTube, YouTube is redoing it's layout for channels. Our pretty backgrounds with our branding will no longer work. We all have to come up with new banner graphics. Good news is, you can most likely use the same graphic on Google+, too.
Here's an example of a freshened up YouTube Channel >
Now, here's the thing to give a try: GoogleHangouts. It's a way to BROADCAST LIVE your video conference and automatically upload to your freshened up YouTube channel.
Here are some easy to follow articles to give you ideas and talk about the benefits of Google Hangouts:
- 5 Creative Ways Businesses Are Using Google+ Hangouts
- Six Google Hangout Examples to Learn From
- Crash Course in Google Hangouts
You and your company need to stay up on these venues and trends. Google Hangouts is under utilizied at this point, but is pretty nifty, especially when you promote your conference using "Hype My Hangout."
Think about it - tech talk, product release Q&A. Many of you already do webinars, but this is a way to control the panel and then have the recording to use later, already publicized in all social media venues.
By: +Susan Finch



If you have done your market research properly, and have a good source of strong content, it only makes good sense to use the social media! You can be diverse, and make a strong impact on potential customers. You need to imprint your brand, so that when they need your service/product, they will remember you. Even if it is something silly, making a lasting brand image is key. What do you see when you think "apple"?
Posted by: Harold | 05/14/2013 at 07:48 AM
Absolutely, Harold. This is all part of the same branding. It reaches into anywhere you sign your name.
I strongly believe that giving people a head-snap moment is a great way to hold them long enough to read your content. Need to back up any visual with useful, informative or entertaining content. Time is limited for everyone. Respect it. Make it count!
Posted by: Susan Finch | 05/14/2013 at 08:24 AM