Sales Lead Management Today

Tossin' your rope before buildin' a loop don't ketch the calf!

Whether you’re roping a calf or roping a prospect, if the rope doesn’t have a loop on it or you don’t have a sales lead management system in place the results will be the same, no calf, no prospect, no beef, no sale.

There are a lot of companies and solutions that say they are complete sales lead management systems. Most of them address a portion of the process but not the whole process.

In fact, no one solution addresses all aspects of sales lead management; there are too many departments, people and functions, regardless of the hysterical claims by some that they are a complete solution.

It takes a singular leader with a cradle to grave vision of managing prospects to have an impact on a company’s sales lead management process.

CRM, marketing automation, and telemarketing companies, are all part of the solution, but efforts can be futile without sales and marketing management coming to an agreement on the final vision and expectations from both parties. It takes leadership to close the loop.

There is an article on the SLMA website, ¹ accessible by members (free membership), that discusses the people, departments and vendors who must work together.

It is important to understand what must happen for a team to put in place a competitive sales lead

Have you ever thought of leaving this all behind?

 

Being a sales manager isn't easy, but neither is being a marketing manager.  Both have salespeople to feed and nurture.   

No matter how much you feed them they always want more.  Give them more and they want better quality.  Give them quality (a qualified lead) and they want it only from the largest possible prospect.  Give them qualified leads from the largest possible prospect and they want more. 

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See more cartoons from our Humor Relations Department, many provided by CartoonLink, go to the SLMA site.

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The marketing and sales cartoons are sponsored by  HubSpot

 

 

Maurice Sendak is off with the wild things

 

Maurice Sendak was certainly given accolades before he died this week at 82 years of age. And now they continue as people remember him as the likeable curmudgeon . Here are some of his thoughts that I enjoy. (and of course you’re right this has nothing to do with sales leads).

“Live your Life. Live your Life. Live your Life.”

“Children are tough, though we tend to think of them as fragile. They have to be tough. Childhood is not easy. We sentimentalize children, but they know what’s real and what’s not. They understand metaphor and symbol. If children are different from us, they are more spontaneous. Grown-up lives have become overlaid with dross.”

“Children do live in fantasy and reality; they move back and forth very easily in a way we no longer remember how to do.”

“And Max, the king of all wild things, was lonely and wanted to be where someone loved him best of all.”

 "One fo the few graces of getting old--and god knows there are few graces---is that if you're worked had and kept your nose to the grindstone, something happens: The body gets old but the creative mechanism is refreshed, smoothed and oiled and honed. That is the grace.  That is the splendid grace.  And i think thay is what's happening to me."

"And now," cried Max, "let the wild rumpus start!"

 

Photo: Where The Wild Things Are" graffiti, in Kelsey-Woodlawn, Saskatoon, SK, Canada (Freedom of panorama) |Source=[http://www.flickr.com/photos/woodsfehr/4294122453/ Where The Wild Things Are]