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Sales Lead Management AssociationSM December 2009 Newsletter
In this Issue:
Member Content Articles:
SLMA Grows to 2,000 World-Wide Members
The SLMA has grown to 2014 members within 26 months. The 2000th person to join is Mr. Takashi Kasai, President of Power Rep Inc., from Tokyo , Japan.
Of the last 25 marketing and salespeople to become members, ten are international members: Australia, India, Ireland (3), Japan, Luxembourg, Mexico, Pakistan, and South Africa. In the United States the fifteen newest members are from: AZ (2), CA (2), GA (3), IN, IA, PA, TX (2), VA (2), UT.
To give you some perspective, the 1500th member to join was Mr. Mike Green, Senior Manager, Database of Level 3 Communications on August 5th, 2009.
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Linkedin Groups you may be interested in!
To find these groups, go to Linkedin, choose groups in the dropdown on the search bar and enter the group name. The Sales Lead Management AssociationSM welcomes Linkedin Groups, Blogs, Newsletters, etc., that foster an on-going dialogue on the subject of sales lead management.
Lead Generation and Nurturing Group
For all those who are involved in any kind of Lead Generation or Nurturing exercises. Share your experiences and tips. Feel free to post on the blog as well.
ManageYour Leads, Discussion & Networking Group
This group has been founded and is managed by Al Davidson, the President of Strategic Sales & Marketing, Inc. & Group Owner of "ManageYourLeads" on Linkedin. The objective of this group is to foster learning, discussion and networking among colleagues who share similar interests. Mr. Davidson has asked that you keep your posts focused on sales lead generation, lead management and new business development related topics so that we all will benefit. It is terrific that Al started this group which has 139 members so far. Please join and contribute your ideas. Go to www.linkedin.com and find the Groups Directory. Under Search Groups enter ManageYourLeads.
SLMA Linkedin Starts a Subgroup for Sales Lead Nurturing
Because of the importance of the subject of inquiry nurturing the SLMA Group on Linkedin has started a subgroup for just this subject.
Subgroups
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Which Social Media Tool Will Be The First To Become Irrelevant?
Social Media is like the Wild West. If you don't like how things are today, just wait 24 hours and it'll be completely different tomorrow.
With that in mind, we conducted a survey with marketers from around the globe to find out which social media tool they thought would be the first to become irrelevant. The choices included YouTube, MySpace, Facebook, LinkedIn and Twitter.
Read the full article >>
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Split The Sales Cycle Into Two Critical Business Processes
Traditionally,
Prospecting has been considered part of the Sales Process/Cycle
and left to the Sales Representative to execute. Marketing would
generate "leads" and sales representatives are supposed to call
and nurture these "leads" to closure. Therein lies the problem:
sales representatives "nurturing" leads. That does not happen
consistently!
Today more CEOs, as well as sales and marketing vice-presidents,
realize that sales reps don't nurture 'leads.' Over 75% of the
time, they don't follow up those 'leads' more than once or twice.
This means a tremendous amount of money is spent with little
return on marketing investment (ROMI).
Read the full article >>
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How to End the Perpetual Sales vs. Marketing Conflicts
As the title of this article infers, I believe that many organizations have an ongoing conflict between sales and marketing. In some organizations, the "disconnect" becomes so severe that neither the sales nor the marketing organization are able to function at anywhere near optimal levels. In this article, I will share some of the strategies that have worked for my clients to defuse this internal conflict.
Read the full article >>
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