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Sponsor Spotlight:

Hubspot

All-in-one Marketing Software

HubSpot's vision is to provide a (killer) marketing application and provide great advice to businesses of all sizes enabling them to leverage these disruptive effects of the internet to "get found" by more prospects shopping in their niche, convert a higher percentage of prospects into customers and analyze the results to figure out what works for their target audience. www.hubspot.com

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salesfusion

Grow Your Revenue Through Marketing Integration

SalesFUSION is an enterprise marketing automation software platform designed to support the business, technology and process needs of B2B marketers. SalesFUSION is the only marketing automation software built on top of a traditional CRM database. As such, we specialize in integrating key marketing and lead generation processes to your installed CRM system. www.salesFusion.com.

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pointclear

Developing Prospects, Driving Revenue™.

PointClear is the leading prospect development company; helping B2B companies fill their forecasts, not just their pipelines. We close the gap between marketing and sales— nurturing leads, engaging contacts and developing prospects until they're ready to buy. www.pointclear.com

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Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
August 2012

Hey, Marketing Maestro! Would you knock it off? Go conduct someone else... cartoons

 

INDUSTRY NEWS HEADLINES:

  • Inc. Magazine Names The Pedowitz Group One of America's 500 Fastest-Growing Private Companies

    8/28/2012

  • interlinkONE Releases Major Enhancements to its QR Code Management Solution

    8/28/2012

  • Act-On Announces Partner Program to Serve Expanding Customer Base

    8/28/2012

  • Salesforce.com Announces Fiscal 2013 Second Quarter Results

    8/28/2012

  • Silverpop Achieves 40 Percent New Business Growth in First Half of 2012, Now Providing Digital Marketing Technology to More than 5,000 Brands

    8/28/2012

  • LeadMaster Announces Integration with 3CLogic's Cloud Contact Center

    8/9/2021

  • SAP CRM Rapid-Deployment Solution for Citizen Contact Center Helps Cities Run Better Than Ever

    8/9/2021

  • Cisco Appoints Marc Benioff and Kristina Johnson To Board Of Directors

    8/9/2021

  • Leading Marketing Automation Software Provider, Distribion®, Among the Fastest Growing Technology Companies in Dallas-Fort Worth for 2012

    8/9/2021

  • SalesFUSION to Showcase New Version of Sage CRM/Sage SalesLogix Integration at Sage Summit 2012

    8/9/2021

RECENT SLMA RADIO GUESTS:

August 23: August 16: August 9: August 2:
Rod Sloane
Rod Sloan, UK based outspoken expert on Sales & Marketing Alignment		 Hank Blank
Jeremy Sacco & Jeff Gordon from BuyerZone
Shawn Naggiar
Shawn Naggiar, Act-On		 Carlos Hidalgo
Carlos Hidalgo, Executive Director, Marketing Automation Institute
Listen here > Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

The State of B2B Lead Geneation

"Get up, Susie, get up! They're about to land on the moon!
Come on honey!"

Neil Armstrong: Memories of what lies at our core.

I had just turned four. I rubbed the sleep from my eyes and raced downstairs. No need to tell me twice. I'd been waiting for this moment for weeks!

My dad worked for Rockwell International Space Division in Downey, California. Neil Armstrong was just one of the celebrities and heroes I was taught to appreciate, imitate, and aspire to be. Television, music and other "entertainers" were just that - entertainers.  People who brought the dream of landing on the moon to reality, and Neil Armstrong with his first walk on the moon were the pioneers embracing the spirit of going beyond the ordinary for the greater good.

Go beyond good enough.

Step up. Don't be just good enough; go beyond good enough.

;

Beyond Just 'good enough'

If salespeople don't follow up on all sales leads, is some follow-up good enough? After all, these people don't report to Marketing.

When Marketing can't seem to create qualified sales leads, are the leads good enough to help salespeople make quota? Most likely not.

SLMA ARTICLES

Remember, SLMA membership is free.
Below is only a sample of the great content SLMA members have access to:

 

How to Make Your Niche Follow You Anywhere

By Ruth P. Stevens
As an adroit Nichepreneur®, making constant, consistent connections helps your niche get to know you. Some of the most powerful resources that improve your accessibility—without losing precious time—are online. By crafting blog posts, you engage your target audience. When you send an email newsletter packed with tips, checklists and articles, you build credibility right from the inbox. You're on. They can tell.
Read the article >

 

Building the Optimal Inquiry Response Strategy
By Leads360
Leads360 published a series of studies to empower consumer-facing organizations to convert more inquiries. The two major takeaways to date are: (1) calling new inquiries quickly is one of the biggest drivers of lead conversion, and (2) calling inquiries 6 times is the best way to achieve nearly maximum conversion rates, without overtaxing stats. This new study builds upon the previous research by adding a new dimension: conversion rates can be further increased by properly timing contact attempts.
Read the article >


Truly Engaging: The New Era of Marketing
By Will Schnabel, Vice President and General Manager of International Markets, Silverpop
Imagine a typical day for your customers. Most likely, they have a to-do list a mile high, which they'll struggle to work through as they're deluged with "emergency" situations that arise. So when marketers attempt to barge into their awareness, today's business buyers turn away.
Read the article >

 

SLMA RecommendedLeveraging Marketing Automation for Better Measurement

By Jim Lenskold
More and more marketing organizations are adopting marketing automation for campaign management, lead management, and the emerging area of revenue performance management. Marketing automation not only improves efficiency, it drives increased marketing effectiveness through better targeting, content management, nurturing, scoring and closed-loop tracking. Most systems have very good reporting but that is only the start for generating more robust measurements with this new source of marketing data and customer behaviors.
Read the article >

 

 

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