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CLICKPOINT SOFTWARE

The easiest to use lead distribution and lead management platform available.

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INTERILNKONE

Campaigns, Inventory, Orders, Fulfillment, and CRM - all in one system.

interlinkONE delivers an online integrated marketing solution to companies that want to build, manage, execute and measure all aspects of their marketing efforts in one solution. www.interlinkONE.com

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TREEHOUSE INTERACTIVE

The Most complete Partner Relationship Management (PRN) Available.

TreeHouse Interactive delivers enterprise–class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start—ups to Global 1000 companies.www.treehousei.com

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SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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Sales Lead Management Newsletter:
October 2012

Let's explore that. Why do you feel your leads are inferior? cartoons

VOTING OPEN The 50 Most Influential In Sales Lead Management Voting Opens November 1!

You've nominated your favorite professionals. Now it's time to VOTE! All SLMA Members can vote. Membership is free, so don't let that slow you down.

Not a member? Join, then vote! It's FREE!

View the nominee posts to read more details..

View the past winners:

2011 | 2010 | 2009

 

 

 

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RECENT SLMA RADIO GUESTS:

October 25: October 18: October 11 October 4:
Mark Alarik

Why Webinars fail and 10 never-fail ways to boost webinar results!
James Obermayer, SLMA with Mark Alarik of Sles Overlays		 Al Davidson

Cooking Up Great Sales Leads: Top 10 Ingredients
Jim Obermayer interviews Al Davison of Strategic Sales & Marketing		 Barry Lieberman

5 Myths about Social Media and your online reputation. Why worry about my online reputation?
Barry Lieberman of Advantage Plus Marketing		 Per Sjortor

Top Ten Pricing Mistakes even Pros Make!
Per Sjortor, founder of Atenga, inc.
Listen here > Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

What is the chain of Custody in Lead Generation Management?

 What is the chain of Custody in Lead Generation and Management?

Claims come from telemarketers, fulfillment pros, marketing automation and CRM firms, SEO consultants, direct and email marketers, website creators, and any company that counts and processes prospect names that they are sales lead management companies. And to a small degree, they are right. Some even say they totally manage sales leads. But that is misleading.

The man who complains abou tthe way the ball bounces is likely the one who dropped it.

 The man who complains about the way the ball bounces is likely the one who dropped it."

Claims come from telemarketers, fulfillment pros, marketing automation and CRM firms, SEO consultants, direct and email marketers, website creators, and any company that counts and processes prospect names that they are sales lead management companies. And to a small degree, they are right. Some even say they totally manage sales leads. But that is misleading.

When all is said and done, more is said than done.

 "When all is said and done, more is said than done!"

Yes, it is Lou Holtz, week and I love his wisdom. Especially this quote.  When it comes to sales lead management, there are two groups of people who complain about the way the ball bounces.

1. Salespeople complain that they don't get enough qualified leads, and yet stats say they don't  follow-up 75% of the inquiries and leads given them.

2. Marketing managers complain that Sales is to blame for not being able to measure the ROI for   lead generation, and yet they often refuse to even attempt to prove the ROI for lead generation. 

They both have dropped the ball.

 

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