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In this issue:

Should marketing managers carry quotas?

I can't hear about what you do, because I'm busy telling you about what we do.

Sales Lead Management Week

From Our Humor Department

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Sales Lead Management Newsletter:
August 2013

 

 

FROM OUR BLOG:

Should marketing managers carry quotas?

hourglassThe question about Marketing carrying a quota came up during lunch with Teri, a marketing manager for a hardware company. I asked innocently enough, "Should marketing managers carry a quota?"

A quota on what?" sheasked. "A sales quota? On the number of sales leads? The number of qualified sales leads? Or the number of leads that become proposals? What should the quota be on?"

Full post >

 

I can't hear about what you do, because I'm busy telling you about what we do.

By Guest Author, Mari Anne Vanella of The Vanella Group

listen to meThis statement gets back to the quantity versus quality leads. Lead generation companies making buckshot calls to countless companies hoping one will hit the target. A bit of research may reveal that not only is this company you are calling NOT a potential client, but that they may indeed be a competitor offering the same services.

This reminds me of tradeshow, webinar and other "guest" situations. Periodically, I'll bring a customer or partner to tradeshows and other sponsored events as my guest.

Full post >

 

CEO's next job cartoons

 

 


Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
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Thought Leadership Webinar Series

NEXT WEBINAR 8/22.
Generating Hyper Growth with Data Driven Decisions

Robert IsrachSpeaker:
Robert Israch - VP Global Marketing Programs

The Big Promise – Inside View of Top Silicon Valley Demand Generation Operation at NetSuite, world's leading Cloud Business Management System used by 16000+ organization in 100+ countries. You will learn:

  • How NetSuite grew it's demand generation operation from startup to global leader
  • How to use true marketing ROI to decide how much to invest in alternative marketing programs
  • How to tracks sales leads Learning from generation to sale

Rober IsrachWebinar Host:
Frank Jamieson, President
Applied DM Research

 

 


August 22: 12pm - 1pm Pacific Time

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Sales Lead Management Association Declares October 21-25, 2013 to be Sales Lead Management Week

Association Encourages Industry to Manage & Measure Lead Generation

LOS ANGELES, CA - - April 24, 2012- - James W. Obermayer, executive director of the Sales Lead Management Association (SLMA), today designated the week of October 21-25, 2013 as the sixth annual Sales Lead Management Week.  Obermayer said "Sales leads are the life blood of most organizations and yet, in spite of the billions of dollars spent on lead generation, lead management is assumed to be handled by buying a CRM system. And yet, even though 80% of companies have a CRM system, lead follow-up is in the low double digits. This is what sales lead management week is all about - - bringing attention to the massive management failure that wastes B2B and B2C company resources."

Details here >

 

 

 

 

TwitterA Little Bird Told Us:

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RT @zerotimeselling: "To the customer, the buying cycle doesn't stop with the order. What happens after the order is more important #sales"

Why are Good Business Plans So Rare These Days? | Martin Zwilling @startuppro http://bit.ly/17XUnTW  

6 Ways to Avoid No-Shows of B2B Sales Appointments #sales - http://ow.ly/nEAlg  

Always appreciate getting the perspective of @meisenberg on marketing and marketing technology. http://lnkd.in/-9ZVxE

 

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