Sales Lead Management Association(SM) - Newsletter

Sales Lead Management Week

In this issue:

Next Radio show and
Recently on SLMA Radio

Webinar Replay: Bulding a Demand Generation Engine to Accelerate Growth

Recent Blog Posts

A Little Bird Told Us

Sponsor Spotlight:

ClickPoint Software

Easy-to-Use Lead Management Software

ClickPoint Lead Management and Lead Distribution solutions were designed to help businesses improve results from internet leads and phone generated leads. With LeadExec and SalesExec working together or independently, we have a solution for you to streamline your lead based activities.

clickpointsoftware.com | Read more >

direct marketing partners

SAVING THE GOOSE NURTURING LEADS WITH THE HUMAN TOUCH

Sales force automation is great, but some things are still best done by humans. Like finding decision makers in large, sprawling organizations or making subjective decisions about customer needs and viability. That takes experience, instinct and training. It takes the human touch

dirmkt.com/ | Read more >

applied dm research

What we do:

We clean and update marketing databases.

We append segmentation data and email addresses.

We create customer profiles to improve target marketing.

We research and acquire prospect marketing databases.

We profile sales leads to identify top marketing prospects.

We evaluate media productivity with sales conversion data.

We analyze market data for new market expansion planning.

We visualize marketing data with computer mapping.

We identify key market segmentation variables.

applieddmresearch.com | Read more >

Join the SLMA Group on Linkedin

SLMA Radio, Pushy Blog and News Junkies:

Subscribe Here
3 Ways

Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

Advertise on the Sales Lead Management Association^SM
Web Site!
Reach potential customers
Promote your products & services
Feature your company here!

SLMA Group on linkedin.com

The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.

Click on this link
and you will be connected to Sales Lead Management Group. Follow the instructions.

Sales Lead Management Newsletter:
June 2013

LISTEN TO THIS WEEK'S SLMA RADIO SHOW THURSDAY:

June 27: 7 Things Digital Agencies Need to Do to Remain Relevant
Rob Eleveld, CEO, Optify

SLMA Radio host Jim Obermayer interviews Rob Eleveld of Optify about the software for digital agencies. Rob Eleveld is the CEO of Optify. Rob brings more than 15 years of B2B technology experience to Optify. Most recently Rob was an executive consultant on go-to-market strategy and execution. Rob was previously CEO of SaaS online scheduling provider Shiftboard and was also co-founder/CEO of Vykor, Inc. Earlier in his career, he was in enterprise sales at Onyx Software in the CRM space. Rob was a submarine officer in the US Navy for 5 years. He is a graduate of Dartmouth College and has both an MBA and MSE from Stanford University.

RECENT SLMA RADIO GUESTS:

June 20:	June 13:	June 6:	May 30:
Metric Every Sales Organization Should Know SLMA host Jim Obermayer interview Billy Wilkinson, President of Invenio's Telecommunications Division and tackles the tough subject of metrics that every sales manager should know.	Exhibiting- It's all about Leads! Forget branding, shows must create leads, leads and more leads. Mike Sorgani on Event Management	Your competitor doesn't have to be the enemy. Brenda Casey of Casey's Plumbing talking about B2C Customer Service and Reputation Management	Why don't salespeople follow-up sales leads? Jim Obermayer and Paul Roberts discuss the all-important topic of why salespeople don't follow-up sales lead and what can be done about it.
Listen here >	Listen here >		Listen here >

Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
[email protected]

Back to top ^

Laura McGuire and Dan McDade Named to SLMA's College of Fellows

Each year the SLMA accepts a select few into its SLMA College of Fellows. Of those that applied this year, two people were chosen for their outstanding work in the field of sales lead management: Laura McGuire of Saligent, Inc., and Dan McDade of Pointclear, LLC.

About the SLMA College of Fellows

The SLMA College of Fellows is an opportunity for people who have given of their time and treasure, expertise and leadership to be recognized for their contributions to the discipline of sales lead management. Each year, from the applications submitted, a chosen few Sales Lead Management Fellows will be recognized. The requirements are stringent, but the rewards from their peers for their accomplishments are a just reward.

SLMA Fellows are known as masters of a complicated, multi-discipline, cross department process that is important to both B2B and B2C companies. Without the leadership of these Sales Lead Management Fellows, billions of marketing dollars could be wasted on creating demand that is not managed or converted.

Please congratulate Laura McGuire and Dan McDade, as SLMA's first members in its College of Fellows.

Thought Leadership Webinar Series

WEBINAR REPLAY: Building a Demand Generation Engine to Accelerate Growth

Speaker:
Meagen Eisenberg, VP Demand Generation, DocuSign:

Meagen explored digital marketing challenges and solutions associated with generating global demand in a game changing industry that is experiencing exponential growth. Meagen presented how DocuSign has built a demand generation engine to accelerate Sales Funnel growth.

If you registered for this event and missed it,, sign in with your email,
If you didn't already register, go here to be able to view this informative event.
It's free for all - it's how we learn to be better at what we do!

FROM OUR BLOG:

Solve a sales slump with older inquiries and jump-start sales.

Google+ and Youtube The majority of companies that enter a quarter in dire straits can solve revenue and profit shortfalls simply by mining sales inquiries generated in the previous 12 months. If there is no database of these prospects, the company gets what it deserves. But if you have a database of inquirers, read on.

(If not, stop here and go get a Jack Daniels because you are going to need it.)

Full post >

Marketing Automation at its Finest

measuring success

From our humor relations department, this little comment on marketing automation. Don't get me wrong, Stu Heinecke got it right. Some people think putting the marketing automation program in place without a strategy is sufficent; not so. You have to plan on how to use the new tool.