Sponsor Spotlight:
interlinkONE
Innovative Marketing Solutions
interlinkONE delivers an online integrated marketing solution to companies that want to build, manage, execute
and measure all aspects of their marketing efforts in one solution.
The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives. It
brings together the people and processes involved to ensure a consistent message is delivered across all outbound
and inbound marketing messages. The integrated marketing software solution provides a holistic view of your
marketing efforts.
Read more >
The Kern Organization
Results drive us. See how we roll.
For marketers who need to acquire more customers in a highly efficient manner, The Kern Organization is the
ideal Direct Marketing partner. Sophisticated, effective, and energetic, we have a long history of creating and
implementing B-to-C and B-to-B, customer acquisition campaigns that produce results immediately and while supporting the brand promise. As a turn-key supplier of creative DM solutions, we get our clients to market
quickly; slashing cost-per-sale, building sales pipelines in record time, and pleasantly surprising marketing executives who previously had to settle for lower levels of results.
Read more >
eti Sales Support
Business Sales Lead Generation and Client Retention Services
Whether you're just beginning to grow your business or have to manage a national or global expanding business,
eti Sales Support has the services, resources and experience to meet your needs!
Our Mission:
- Provide high-quality, responsive, global business-to-business sales support services that build a growing pipeline
of sales opportunities and increases sales for our clients;
- Provide leading-edge, real-time reporting & analytics that offer our clients optimum control and accountability to
maximize return on marketing investments.
-
Provide highly effective leadership and support for the integration of sales and marketing efforts; and
- Grow Sales through Maximizing sales productivity.
Read more >

Submit Articles to SLMA
SLMA accepts
original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to [email protected].

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SLMA Group on linkedin.com
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link
and you will be connected to Sales Lead Management Group. Follow the instructions.
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Sales Lead Management Newsletter:
April 2012
"It's always ' Marcia, Marcia, Marcia!'"
Sometimes we have our own news:
Sales Lead Management Association Offers Software Reviews
The SLMA announced that the organization has partnered with Software Advice Inc., of Austin, Texas to offer SLMA members and visitors access to free customer marketing and management software
reviews. Full story here >>
These software reviews include the top 10 recommended CRM systems, and system subsets such as:
Sales Lead Management Association Announces Winners for 2012's "20 Women to Watch in Sales Lead Management"
The results are in for the "20 Women to Watch in Sales Lead Management" leadership program for 2012. SLMA CEO Jim Obermayer said, "The SLMA 20 Women to Watch guide, inspire, teach, and lead; they are creators of wealth." Susan Campanale, SLMA's VP, said, "We take great pleasure in recognizing the leadership of those nominated. The winners were chosen by five judges; three women and two men. The list of the 20 most influential women in Sales Lead Management, and their photos, appear on the SLMA site.
In alphabetical order, the winners are:
| Lisa Arthur, Aprimo, Inc. |
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Trish Bertuzzi, The Bridge Group, Inc. |
| Karla Blalock, PointClear, LLC |
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Lisa J. Cramer, LeadLife Solutions |
| Christine Crandell, NBS Consulting Group |
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Robyn Davis, When I Need Help (WINH) |
| Kristin Hambelton, Neolane, Inc. |
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Jennifer Horton, Eloqua, Inc. |
| Diane Mayer, CodeBaby |
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Nancy Nardin, Smart Selling Tools |
| Maria Pergolino, Marketo, Inc. |
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Lori Richardson, Score More Sales |
| Jill Rowley, Eloqua, Inc. |
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Anneke Seley, Phone Works, LLC |
| Tonya Signa, Signature Marketing Services |
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Ruth P. Stevens, eMarketing Strategy |
| Tonnia Strand, Business to Business Marketing |
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Pelin Wood Thorogood, Schulman + Thorogood Group |
| Jenny Vance, LeadJen, LLC |
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Mari Anne Vanella, The Vanella Group, Inc. |
Please send an email or place a call to these outstanding leaders and contributors to the discipline of sales lead management.
Sponsors: This program is sponsored by the generous support of PointClear, HubSpot , Event Technologies, and Marketo
Read more here >>
The Sales Lead Management Association Declares
October 14-20, 2012 as Sales Lead Management Week
Association Encourages Industry to "Measure what you manage"
James W. Obermayer, executive director of the Sales Lead Management Association (SLMA), today designated the week of October 14-20, 2012 as the fifth annual Sales Lead Management Week. Obermayer stated "Businesses that manage sales leads sell more than those who don't, or those who do it poorly. Sales Lead Management Week is a fundamental acknowledgment of how aggressive, successful businesses measure marketing spending, which typically ranges between 2-20% of annual company revenue in most B2B and B2C companies."
Read the full story here
INDUSTRY NEWS HEADLINES:
- Comcast Ventures Leads $11 Million Investment in Integrate
4/25/2012
- Act-On Software Demonstrates Integration with SugarCRM at SugarCon 2012
4/25/2012
- POS Portal's P2 CRM Solution Wins 2012 Technology Innovation Award
4/25/2012
- X2Engine Ships New Open Source CRM Alternative
4/25/2012
- InsideView Appoints Jim Lightsey Chief Financial Officer, Expands Sales and Marketing Leadership
4/25/2012
- Silverpop Named One of Atlanta's Top Workplaces
4/25/2012
- CompuSystems Inks New Agreement with Hanley Wood to Provide Registration and Lead Retrieval Services
4/13/2012
- Andrew Clark Joins Right On Interactive as Vice President, Business Development
4/13/2012
- Marketo Summit 2012 Draws Record Number of Customers and Partners
4/13/2012
- SugarCRM CEO, Larry Augustin, Named an Ernst & Young Entrepreneur Of The Year® 2012 Semifinalist in Northern California
4/13/2012
RECENT SLMA RADIO GUESTS:
RECENT BLOG POSTS:
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Did a qualified lead pass this way? Finding qualified leads isn't always easy!
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If only the mediocre are always at their best*, who are "the mediocre?"
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SEO Humor: Choosing the right search terms can be crucial!
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Pessimism and Optimism in Leads360-2012 Report from CEO Nick Hedges |
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