Jay Hidalgo - Partner, The Annuitas Group

Jay Hidalgo is Founder of The Annuitas Group, a firm that helps companies maximize their return on sales and marketing investment.  Hidalgo has been a frequent speaker at various conferences and seminars about lead generation and lead management and is recognized as a thought leader in the industry.

Prior to The Annuitas Group, Hidalgo was managing partner at Hidalgo & De Vries a marketing research & strategy firm.  In this role, Hidalgo was responsible for the overall sales of the company, client management and development of new practice areas.  While in this role, Jay developed a closed-loop lead development and management program and delivered this to various clients including American Seating, Herman Miller and PPOM (a division of Blue Cross Blue Shield of Michigan

Prior to his tenure at Hidalgo & De Vries, he held key sales roles at Display Pack, the largest manufacturer of corrugated and packaging materials in the US.  While there, Hidalgo had sole responsibility for Toyota USA and was responsible for growing sales 266% over a 2 year period.

Hidalgo received his bachelor's degree in business communications from Cedarville University in Ohio.

Area of expertise: 

• Lead Management,
• Lead Qualification,
• Lead Nurturing,
• Marketing/Sales Integration,
• Marketing Automation

Number of years in the area of expertise:  15+ Years.