Advanced B2B Sales Lead Management Strategies

Features Russell Kern, President the Kern Organization,  Brian Kardon Chief Marketing Officer of Eloqua and Mac McIntosh the Sales Lead Expert.

The SLMA recommends this program.   This is worth the few minutes of your time to view.   

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Comments

[http://www.thepartnersource.com]

To continue with the “Lead Generation/Management” theme: (Nice blog spot here by the way)

I don't know if the rest of you agree but, the obvious difference between a B2B Lead Generation program and a B2B Appointment Setting campaign is that a B2B Lead Generation program stops one step short of setting a qualified appointment. Some clients, involved in a complex sale that requires a vast knowledge of the industry or strong knowledge capital, prefer us to qualify the lead and then hand it over to the client to have an in-depth business discussion and qualify the lead more thoroughly before they actually set a qualified appointment.

What you have to do is Select Target Campaigns: Some of our clients (Tech Company Lead Generation) request that we focus our cold calling to set qualified appointments on a short list of select targets. The Select Target campaign involves calling multiple times collecting information and escalating the qualification process until we set a qualified appointment. For enterprise targets involving a complex sale we can contact multiple decision makers and influencers to schedule a qualified appointment with each executive. All B2B appointment setting campaigns are customized to meet your needs.

The Bottom Line. Would sales increase if your salespeople and agents spent more time with qualified prospects and less time trying to find them? B2B Appointment Setting/ B2B Lead Generation isn't just a necessity - it's an essential resource to help capture market share, build your business and achieve your revenue goals.

Honestly, every post that you see on the web describes the next BIG methodology when it comes to B2B Lead Generation. At my company Partner Source, which is located in Minneapolis, Minnesota, we approach the B2B Lead Generation subject with science, as it is our business.

Here is what we offer, what do you people think about this position?

* Decision Maker appointments
* You receive every email and communication with prospects (audio recordings)
* (No Shows for you = 0%)
* We have lists of over 25,000 potential prospects in the U.S.
* We can use your CRM list if requested
* Unlike most Lead Gen firms, you can directly call our Bus. Dev. people anytime
* Your account status is done DAILY by Phone not email like our competition
* Fast turnaround of your project
* Cost savings and revenue increase
* Significant improvement in the quality and productivity of your business
* RESULTS

Glenn Wright
Partner Source Minnesota (B2B Lead Generation)