Mike Schultz, Principal, is world-renowned as a consultant and expert
in services marketing and rainmaking. His practice focuses on strategy
for service and technology businesses in the areas of branding,
marketing, lead generation, and sales performance.
Along with his client practice and management responsibilities,
Mike is the Publisher of RainToday.com, the premier online source for
insight, advice, and tools for growing a service business. Mike has
led RainToday.com from a startup to the leading online magazine
focused on marketing and selling for professional services.
Mike is a well-known speaker in his areas of expertise, delivering
keynotes and speeches for such organizations as MarketingSherpa,
Business Marketing Association, American Marketing Association, Direct
Marketing Association, CPAmerica, Association of Accounting Marketing,
Society for Marketing Professional Services, and a number of major
colleges and universities.
Over 60 publications such as Business Week, Publisher's Weekly,
Sales and Marketing Management Magazine, Boston Business Journal, and
others have featured Mike's original articles and white papers, and
frequently quote him as an expert. Mike’s most recent research work
includes the e-book Making Lead Generation Work for Professional
Services, The Business Impact of Writing a Book, and How Clients Buy:
The Benchmark Report on Marketing and Selling Professional Services.
Mike’s clients include: Fidelity Investments, Communico, KI
ThoughtBridge, Monitor Group, Mellon Financial, John Hancock
Financial, Dun and Bradstreet, Deep Customer Connections, Fleet
Financial, Everon Technology Services, Trustee Leadership Development,
and many other small to mid-sized professional services organizations.
More About Mike
Mike is a graduate of Brandeis University in Waltham, MA with a
B.A. in American Studies, and holds an M.B.A. from the F.W. Olin
Graduate School of Business at Babson College (where he often returns
to deliver specialized classes to graduate students). Mike also enjoys
fly fishing and golf, and actively studies and teaches the traditional
martial arts of Kokondo Karate and Jukido Jujitsu, holding the ranks
of black belt and Sensei in each.
