The SLMA - Managing leads to maximize sales
2009 Lead Management Practices Survey Results
Velos Group and SLMA
For the past 5 years, we have reached out to companies and asked them to complete a quick survey on their existing Sales lead Management practices. Here are the 2009 results from over 170 company responses. Once again, there is trouble in Sales Lead Management Land!
Major Findings/Executive Summary
- 64.9% of the respondents could not track ROI for their Marketing programs.
- 85% of the respondents were not very happy with their current Sales Force Automation (SFA)/ Customer Relationship Management (CRM) environment.
- 58% of the companies do not qualify their marketing inquiries before they are sent to sales.
- 44.7% of the companies have no formal process to forecast sales and 24% are still using Excel. These results do not paint a pretty picture of how companies will be positioned to take advantage of the economic recovery.
Review the Results of the Fall 2008 Inquiry Management Study
LeadTrack and Sales Lead Management Assn.
The State of B2B Lead Generation:2012 Results
Buyer zone in Association with the Leads Council
Thriving in a Down Economy
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