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Sales Lead Management Association
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Articles


Why a Service Level Agreement Between Marketing and Sales is Mandatory

Unstated expectations can be a source of friction between marketing and sales. Marketing may perceive that it is doing its job based on an “understanding” of what the sales team needs to hit its revenue targets. However...


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Publishing An Article On the Sales Lead Management Assn., Library

Rules for submission and publishing guidelines:

  1. Only members may publish and article on the SLMA site.
  2. There is no cost.
  3. The article cannot have been previously published unless the author has the rights.
  4. Length: Min 250 words.  Maximum: 10,000 Words
  5. Use page numbers.
  6. Format: Title, author, author’s title, article, About the Author paragraph at the end of the article, how to reach the author and photo is desired. Website addresses allowed. 
  7. Hints for readership: Use a compelling title.  Keep paragraphs to less than ten sentences.  Photos and graphs accepted and encouraged.
  8. Send the article in a word format to: jobermayer@salesleadmgmtassn.com
  9. We do not encourage blog entry rehashes called articles. 
  10. Articles must pertain to solving marketing or sales issues. 
  11. Articles which are masked advertisements for companies will be rejected. 
  12. The SLMA reserves the right to reject any article for any reason. 

Rules for Submission and Publishing Guidelines


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Subsections:
Accountability
Alignment
Branding & Social Media
Branding Agencies
Business Intelligence
Case Studies
Check Lists & Job Descriptions
Common Mistakes
CRM
Digital Asset Management
E-Books Marketing
E-Books Sales
E-Marketing
Fulfillment/Fulfillment Operations
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Leadership and Motivation
Machine Learning - BI and AI
Marketing Automation
Marketing Operations
Presentation Skills
Public Relations
Research
Revenue
ROI Reporting
Sales 2.0
Sales Channel
Sales Management
SEO
Social Media/Networking
Telemarketing/Telesales
Trade Shows
Video: Lead Gen and Lead Mgmt
White Papers
Customer Service
Sales Skills

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Other Topics:

  • Accountability
  • Alignment
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Machine Learning - BI and AI
  • Marketing Automation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • Revenue
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service
  • Sales Skills

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