The Goal: Expand Its Revenue Intelligence Offerings
This strengthens its executive team, following recent additions of Zack Kass, VP of Sales and Dayna Rothman, VP of Marketing
SAN FRANCISCO – April 13, 2017 – BrightFunnel, the Revenue Intelligence company, announces the hiring of Chris Mann as Chief Product Officer. Chris will lead product innovation to help marketing teams show impact on revenue.
This key hire comes as the company is accelerating its momentum, growing 4X since its Series A financing just over a year ago. They are also planning to double headcount in 2018.
Chris comes to BrightFunnel from LinkedIn, where he was an executive in its Marketing Solutions division. Chris joined LinkedIn via Bizo, where his vision and dedication helped create, build, and lead the company to LinkedIn’s largest acquisition for $175M.
“I’m delighted to welcome Chris Mann to the BrightFunnel executive team,” said Nadim Hossain, CEO and Co-Founder. “He has extensive experience working in the B2B marketing space, and his boundless curiosity, passion, and drive make him an excellent fit to lead the BrightFunnel product team.”
“I saw a BrightFunnel demo and was stunned”, said Chris Mann.“ They bring the center of truth to the B2B CMO and CRO. This is where the key answers and decisions around budget, programs, content, companies, personas, sales interactions, pipeline, and revenues are answered. This is something I’ve wanted to build since back at Bizo and then at LinkedIn, and it is clearly where all B2B marketers need to progress on their maturity continuum”.
With Chris Mann on board, BrightFunnel rounds out its executive ranks, which it has steadily grown in the past year. Dayna Rothman, VP of Marketing, joined at the end of 2016. Dayna previously held leadership positions at Marketo and EverString, and authored Lead Generation for Dummies. BrightFunnel also hired Zack Kass, VP of Sales, the previous summer. Zack has held leadership roles at both Mixpanel and CrowdFlower.
Together with co-founders Nadim Hossain (CEO), Nisheeth Ranjan (CTO) and Ranjan Bagchi (Lead Architect), the executive team has extensive experience commercializing sales and marketing technologies at Salesforce, Marketo, LinkedIn, Mixpanel and Trulia.
Background on Chris Mann:
- Most recently a product executive for B2B Marketing at LinkedIn
- Previously VP of Product Management at Bizo (acquired by LinkedIn)
- At Coremetrics, he was responsible for driving all aspects of the personalized product recommendations business
- Was the Lead Product Manager for IBM WebSphere Commerce
- Has an MBA, Entrepreneurship, from UCLA Anderson School of Management
- Earned a BS in Mathematics, Math & Physics from Lewis & Clark College
- Is a bass player in a rock band and coaches a championship youth football team
BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That's why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales and optimize their execution. Companies like Cloudera, Lionbridge, and Ellie Mae are using BrightFunnel to connect marketing to revenue.